Research for Album Advert and Digipak

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I have used the wed 2.0 tool Padlet to present my research into different adverts and digipaks of the same genre. I realised throughout this research that as 'Pop' is such a broad genre, I have to be sure I am looking at adverts and digipak that are aimed at the same demographic as mine. This may include certain artists such as Demi Lovato who's albums are aimed at a variety of demographics. For example, her first albums may be aimed towards younger children, whereas as she has developed her image to match her original demographic as they grew older, her newer albums are aimed more towards an older teen audience. This matches the demographic that my album is aimed towards and Demi Lovato's album 'Unbroken' is my main inspiration.

Made with Padlet

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