Rachel Leveney A2 Media Studies Portfolio

I have done some research into adverts and digipaks and presented it using the Web 2.0 tool padlet. I have researched what adverts and digipaks are, the main conventions of them as well as why they are so important. I have analysed two adverts and a digipak and this was a really useful way to practise identifying where the conventions are being followed or challenged and this will help me know what to include when producing my own album advert and digipak as part of my final product. I have also researched into the importance of a website and included some examples of artists websites.

I have created a vlog using screen-cast-o-matic which I then edited using Final Cut; to present the basics of what makes up a music video. This includes the categories that music videos come in, and this will help me when filming my own music video because I can identify whether I would like to produce a performance, narrative or concept video and which conventions need to be included to make it fit that category.

ABOUT ME My name is Rachel, I am 17 years old and taking A level media studies. I chose to take media studies because it is a subject I have never studied before and I wanted to challenge myself to try something new. THE BRIEF The coursework assignment is to film our own music videos, as well as create an album advert and digipak. I will do a lot of research into different types of music videos, genres and subgenres and the different conventions that I will need to include.  I will then produce and evaluate my final product,  explaining why I chose to create it in that way and whether it had the intended effect.  Each stage of my coursework will be published onto my blog, using a range of Web 2.0 tools to showcase research. MUSIC VIDEOS In order to produce my own music video, I first had to research into different music videos and the specific conventions. The definition of a music video is 'a short film integrating a song and imagery, produced for pr...